{"id":15993,"date":"2021-11-16T12:55:55","date_gmt":"2021-11-16T12:55:55","guid":{"rendered":"https:\/\/icgnet.it\/insurance-what-we-have-learned-from-2016\/"},"modified":"2021-11-16T12:57:59","modified_gmt":"2021-11-16T12:57:59","slug":"insurance-what-we-have-learned-from-2016","status":"publish","type":"post","link":"https:\/\/icgnet.it\/en\/insurance-what-we-have-learned-from-2016\/","title":{"rendered":"Insurance, what we have learned from 2016"},"content":{"rendered":"\n
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Insurance<\/p>

What we have learned since 2016<\/p>\n<\/div>\n\n

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Gustavo Antongiovanni, President of Insurance Consulting Group SpA, reflects on the hot topics of 2016 and tries to imagine what challenges Insurance will have to face in 2017. Emotional selling, digitalization and artificial intelligence, the keywords.\n<\/p>\n<\/div>\n<\/div>\n\n

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Trends at the end of the year<\/h2>\n
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2016 closed with the awareness that there are two drivers capable of impacting the evolution of the insurance market in the near future:\n<\/p>

  • a customer-centric approach that focuses on emotional sales mechanisms<\/li>\n
  • a digitization that from 2007 to today has registered a + 400% in the over 50 range<\/li>\n<\/ul>

    Companies and customers still seem to want physical networks, contact with the agent, the security of a branch they can turn to. Provided, however, that these relationships evolve and adapt to an integrated strategy: on the one hand the desire to be supported by a professional, on the other the possibility to manage independently and “have under control” at all times their insurance position and the related expense.<\/p>\n

    This is one of the reasons why we are witnessing a strong shift towards a more advanced customer service component, once again through the optimization of the organizational models of the companies and the settlement chain, but above all by giving importance to the various technological declinations. they are linked to information systems, the web, the world of apps or the internet of things (black box, home box, wearable and fitness device,\u2026).<\/p>\n

    This evolutionary trend is joined by the need to innovate traditional pricing models.<\/p>\n<\/div>\n<\/div>\n\n

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    What awaits us<\/h2>\n
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    In the coming months it will be a priority to work on tools for collecting and analyzing customer information and above all on the ability to use them to define “target markets” that translate into technical-managerial models and effective technical-commercial policies. The data provided by connected devices, smart ecosystems and wearables will be the basis of the new sales and pricing strategies, finally making it possible to have profiling in line with the customer’s needs.<\/p>\n

    More and more transversal data and information will have to be used and pertinent to different business areas: let’s think for example of the potential of a not far integration of data between bank and insurance. The information available in the company will then be joined by those accessible from external sources: social networks, devices, applications.<\/p>\n

    It will become increasingly important to have application solutions capable of collecting and managing large volumes of data in real time, having as its ultimate goal the correct profiling of the customer in the offer.<\/p>\n<\/div>\n<\/div>\n\n

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    The first intelligent underwriting platform<\/h2>\n
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    With this in mind, in March 2016, after three years of research and development in the Livorno laboratories, ICG presented INEXT\u00ae, the first underwriting platform on the Italian market capable of analyzing the needs of Customers and Prospects in real time. A modular, multi-channel, multi-branch, multi-institution and multi-company digital platform.<\/p>\n

    A single Front End through which to complete a single subscription to cover all aspects of life: in fact, the system simultaneously generates n policies in compliance with sector regulations.<\/p>\n

    But what makes it absolutely \u201cunique\u201d at European level is the use of Artificial Intelligence which manifests itself as a virtual assistant capable of communicating with the Customer thanks to an innovative conversational interface.<\/p>\n

    Once the basic information has been acquired from the back office, INEXT\u00ae converses with the Customer through a quick verbal exchange, asking him a few simple questions. Thanks to the synergy between Natural Language Processing and Artificial Intelligence, the interaction is simple and personal.<\/p>\n<\/div>\n<\/div>\n\n

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